![]() ![]() “I know it sounds crazy, but just the inputting of that information can be challenging for some. ![]() Plano, Texas-based Sales Solve Everything CEO Ralph Williams says the technology continues to get better, making it easier for salespeople to follow up, but some balk at the process. Firms like Lasso and Sales Simplicity have built systems geared specifically to meet home builders’ needs. Now cloud-based and exceedingly more sophisticated, the systems do everything from capturing and distributing leads and automating follow-ups to instantly alerting salespeople when prospects open their emails or return to the company’s website. Customer relationship management (CRM) systems have come a long way since Act! emerged in 1986 as a kind of digital Rolodex that allowed businesspeople to store and organize customer contact information.
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